B2B Manufacturing Marketing: How to Make Complex Industrial Buying Easier
Learn how B2B manufacturing marketing connects strategy, industrial SEO, technical content, websites and sales to make complex buying easier.
Read article →EXXODUS JOURNAL / BLOG
A more useful conversation about industrial marketing
Explore the ideas behind industrial marketing, from the first buyer question to the next market.
LATEST ARTICLE / Strategy & positioning
Manufacturing Value Proposition: “Quality and Service” Is Not Much of an Argument
Learn how to write a manufacturing value proposition buyers can evaluate, with three before-and-after examples, a proof template, and practical tests.
Read the article ↗EXPLORE BY TOPIC
Where would you like to start?
01Industrial marketing
1 article
02Strategy & positioning
2 articles
Manufacturing Value Proposition: “Quality and Service” Is Not Much of an Argument
Learn how to write a manufacturing value proposition buyers can evaluate, with three before-and-after examples, a proof template, and practical tests.
Read article →
B2B Marketing Strategy: How to Turn Marketing Activity Into a Growth System
Learn how to build a B2B marketing strategy around market focus, positioning, buyer behavior, demand creation, channels and revenue measurement.
Read article →03Websites & digital presence
4 articles
Manufacturing Website Content: Can You Make the Part, or Just Say “Excellence”?
Practical manufacturing website content advice for industrial B2B teams, with examples, buyer-focused checklists, and evidence you can actually use.
Read article →
RFQ Form Best Practices: Stop Making Buyers Work to Give You Work
Practical RFQ form best practices advice for industrial B2B teams, with examples, buyer-focused checklists, and evidence you can actually use.
Read article →
B2B Website Strategy: How to Build a Site Around the Way Buyers Actually Decide
Learn how to build a B2B website strategy around buyer decisions, messaging, information architecture, SEO, proof, conversion paths and sales support.
Read article →Five questions your industrial website should answer before a sales call
A practical review of applications, technical fit, evidence and next steps to help industrial buyers evaluate your company.
Read article →04Sales materials
2 articles
Manufacturing Case Studies: Show the Receipts, Skip the Victory Lap
Practical manufacturing case studies advice for industrial B2B teams, with examples, buyer-focused checklists, and evidence you can actually use.
Read article →
Sales Enablement for Manufacturing: Give Sales Something They Will Actually Use
Explore sales enablement for manufacturing with practical industrial B2B examples, decision frameworks, and a plan for making buyer communication more useful.
Read article →05Content & SEO
2 articles
Content Marketing for Manufacturers: Your Engineers Already Have the Good Stuff
Explore content marketing for manufacturers with practical industrial B2B examples, decision frameworks, and a plan for making buyer communication more useful.
Read article →
LinkedIn Marketing for Manufacturers: Nobody Needs Another “Proud to Announce”
Explore linkedin marketing for manufacturers with practical industrial B2B examples, decision frameworks, and a plan for making buyer communication more useful.
Read article →06Audits & assessments
1 article
Manufacturing Marketing Audit: Find the Problem Before Buying More Marketing
Audit manufacturing marketing communication across the industrial buyer journey. Find content gaps, weak proof, and costly friction before spending more.
Read article →07Buyer journey
1 article
The Industrial Buyer Journey: One Machine, Five People, Different Questions
Explore industrial buyer journey with practical industrial B2B examples, decision frameworks, and a plan for making buyer communication more useful.
Read article →08USA–LATAM market entry
Coming soon
There are no articles in this topic yet. Explore the latest article above.
09Packaging industry
1 article
Marketing for Packaging Manufacturers: Buyers Need More Than a Pretty Pouch
Explore marketing for packaging manufacturers with practical industrial B2B examples, decision frameworks, and a plan for making buyer communication more useful.
Read article →