Free Resource

Industrial Website Buyer-Proof Checklist

Ten questions to start a useful conversation. A self-assessment, not a benchmark or a prediction of sales performance.

01Can a new visitor understand what you sell and who it is for?
02Does your message connect technical features to buyer outcomes?
03Do you explain what makes your company different?
04Can buyers easily find the relevant products, applications and capabilities?
05Do you address the concerns of different decision-makers?
06Is your technical expertise supported by evidence?
07Does each key page offer a clear next step?
08Are key specifications and qualification documents easy to access?
09Does the site work well on mobile and make technical content easy to read?
10Are contact information, capabilities and supporting documents up to date?

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