01 / DIAGNOSIS
Communication Audit
Find out what your communication needs to do better
Understand what is getting in the buyer’s way, what evidence supports the diagnosis, and what deserves attention first.
The sample is not available yet. In the meantime, explore the scope and deliverables below.
What you receive
Leave with priorities your team can act on
- 01
Documented findings
A report showing where the reviewed communication creates friction, with examples from your materials and the buyer questions left unanswered.
- 02
Five priorities
The issues that deserve attention first, with the reasoning behind their importance and an initial assessment of effort.
- 03
A practical 90-day roadmap
A recommended sequence of next steps, with suggested responsibilities and dependencies. Implementation is a separate scope.
- 04
A worked example
One rewritten section from a reviewed page or sales asset, illustrating how a priority finding could be addressed.
- 05
A findings discussion
A session to walk through the report, clarify the priorities and discuss your options. The report remains yours whether or not you continue with Exxodus.
Included in $750 USD
What the Communication Audit covers
One business unit or product line, one target market and one primary review language. We agree on the exact assets, inputs and delivery date before you commit.
- Up to 5 website pages: messaging, positioning, buyer questions and supporting evidence.
- Up to 2 sales materials, such as a presentation, brochure or capability statement. Length and format are agreed before starting.
- Up to 3 competitors: a comparison of their publicly available messaging.
- A review of the company profile and one leadership profile on a single agreed public platform.
Need multiple markets, languages or a larger set of materials? We agree on any additional scope and fee before starting that work.
How we work
How we review your communication with you
- 01
Agree on the context
You share the selected materials, target buyers, commercial priorities and recurring sales questions. We confirm the scope and timing together.
- 02
Examine the evidence
We connect observations to specific pages and materials. We distinguish documented problems from hypotheses that need further validation.
- 03
Discuss the findings
We explain the diagnosis and the 90-day roadmap. You decide what to address, when to act and who should implement it.
Before you decide
What to expect before you book
Is this a sales presentation?
You receive a written diagnostic report, priorities, a worked example and a 90-day roadmap. A proposal for additional services does not replace those deliverables.
Do I have to hire Exxodus afterwards?
No. The audit ends with delivery of the report and the findings discussion. You can use the findings with your team or another provider. Any further work with Exxodus requires a separate agreement.
What is not included?
Full copywriting, website redesign or development, campaigns, implementation and ongoing support. The audit also excludes engineering validation, certification reviews and legal or regulatory advice.
How do you handle technical information?
We assess whether your communication gives buyers useful, understandable evidence. Your subject-matter experts remain responsible for validating technical claims and any proposed wording.
How long does it take?
We agree on the delivery date before you commit, based on the selected materials and their availability. The 90 days refer to the roadmap’s planning horizon, not the audit’s delivery time or a required waiting period.
Will this guarantee more sales?
No. We identify communication issues and suggest what to improve. Where relevant, we propose indicators to track; revenue and conversion outcomes depend on factors beyond the audit.
Know what your communication is leaving unanswered.
Tell us what you sell, who buys it and where conversations get stuck. We’ll confirm whether this audit is the right fit.
Discuss your audit